Tobi Schwartz-Cassell
Editor-in-Chief

Tobi Schwartz-Cassell has been writing professionally for nearly three decades in both the print and broadcast media.

Tobi established her firm The Word Source, LLC in 2003, specializing in strategic concepts and content for brochures, newsletters, websites, press releases, direct mail letters and ads.

Having spent 20 years in broadcasting, the bulk of which as a newscaster at WWDB-FM, Philadelphia, she is best known for her appearances on “Fridays with Frank” with Sid Mark. She was also a reporter and news anchor at WPEN-AM, Philadelphia; and has hosted several cable TV and call-in talk shows. A short list of those she has interviewed include: actress Julie Andrews, the late Morey Amsterdam and sports greats Richie Ashburn and Gene Hart.

Other credits include broadcast copywriting and production; and extensive work in retail advertising, cross-promotion advertising and trade association publications.

Her ability to grasp information, extract what’s most crucial, then compose compelling copy, earned her The 2006 Communicator Award and The 2007 Hermes Creative Award.

An honors graduate from Rowan University, Tobi earned a Bachelor of Arts degree in Communications with a minor in Advertising.

She resides with her husband Stan and their daughter Jardin in Cherry Hill, where they are adjusting to the recent departure of son and brother Richard, who is happily off to college for his Freshman year. They also share their home with two cats and two dogs.

Tobi is an active volunteer at J.F. Cooper Elementary School and the Animal Welfare Association of Voorhees. She is also a member of Business Network International, and several humane and vegetarian societies.