What’s the best kept secret about women?
Their buying power!
According to the Mass Mutual Financial Group, women 50 and older own more than three-quarters of the nation's financial wealth.
It's true!
Women make…
- 80% of all household purchasing decisions
- 80% of all home improvement decisions
- 65% of all new car purchases and 53% of all pre-owned
- 66% of all computer purchases
Plus…
- 65% take their own vehicles to the repair shop
- 95% are active vacation decision makers
- 64% of women in NJ, PA and DL consider themselves to be their household’s “Health Influencer”
- 30% of all businesses in the U.S. are owned by women
- 60% of all first-time home buyers are single women
- 67% of women say they like to pamper themselves with spas, yoga and Pilates
- Over 43% of women say they buy what they like, even if it’s not on sale
- And 8 out of 10 women 45 to 60 say they don’t plan on retiring
A quarterly, full-color magazine, Girlfriendz is mailed to 30,000 female-inclusive homes with a household income of $85,000 to $500,000+. Doctor and dentists' offices and hair salons will receive copies, as well as those on our growing subscription list.
Take advantage of our numbers and our strength in the marketplace to power up your company’s bottom line!
